Compliance Rules & Guidelines

To achieve the highest deliverability for everyone, we require users follow our Compliance Rules & Guidelines. If you're in violation of this policy, you may be suspended or terminated. You may also be suspended for violating our Terms of Service.

Prohibited Content

  • Emails offering to sell illegal goods or services
  • Emails that violate CAN-SPAM Laws
  • Pornography/sexually explicit content
  • Escort and dating services
  • Pharmaceutical products
  • Work from home, make money online, and lead generation opportunities
  • Gambling services or products
  • Multi-level marketing
  • Affiliate marketing
  • List brokers or list rental services
  • Selling “Likes” or followers for a social media platform

Sending Subject to Additional Scrutiny

We’ve also found that certain types of content may cause higher-than-average abuse rates. In general, hard bounce rates should be under 5%, and spam complaint rates should be less than 0.1%. For that reason, we may closely review, suspend, throttle, or disable accounts that exceed these rates and/or offer the following services, products, or content:

  • Online trading, day trading tips, or stock market related content
  • Daily horoscope reports
  • Mortgages and loans
  • Nutritional, herbal, and vitamin supplements
  • Adult Entertainment/Novelty Items
  • Real estate
  • Credit repair and get out of debt opportunities
  • Services that support programmatically sending mail on behalf of third parties without creating or reviewing the content

Sending Requirements

  • Must include physical address in footer of emails
  • Must have legitimate website tied to sending domain
  • Subscribers must have signed up through a site you manage